Rob and Kal – The Human Beings

May 28th, 2010 | By Kal

Hey,

It’s been a while, and I’m sorry about that, but things are about to change!

I’ve written in the past about inspiration. From the “what ifs” of household names not meeting their muse, to what and who inspired me. Well last night, Rob and I attended a seminar. Oh, did I just say that? Yeah, I think I did. Rob and I went into London and spent three hours (it flew by!) in the company of all forms of the music industry, and one Ariel Hyatt (@cyberpr).

But why would uber-cool musicians like ourselves (of course), and the musicians, songwriters, managers, marketers and publicists who were also present at PRS HQ last night, attend a seminar? Well prior to yesterday, we might have been embarassed to tell you, but we were there to learn and discuss how to get better at what we do.

And it makes sense. In all walks of life, if you want to succeed at something, you strive to become better at it, and last night, we heard from truly one of the best. Ariel Hyatt runs a PR company called Ariel Publicity, has done so for 15 years and for the last 6 of those has worked with artists exclusively through the internet. Last night she took us on a journey through social media and the internet and how it can be used to market yourself and communicate with your fans; and that one sentence cannot do justice to how much we learnt.

Why would I have been embarassed to tell you all this before last night? That doesn’t fit in with the tell-all style of Mubla 2.0, does it? Well, before last night, Rob and I had always tried to be Rob and Kal the musicians. Did you know we both have full time jobs? That I was in hospital recently because I seriously injured my knee? Glamorous stuff, huh?

I love doing what we do, making music and getting to know new people so why not add us on twitter (@robandkal) or on facebook (www.facebook.com/robandkal), and if you’re there with us already, drop me a line, say whatever you want, because from now on, it won’t just be Rob and Kal the musicians – meet Rob and Kal the human beings!

Stay tuned for the fruits of our inspiration! x